Outcome Intelligence

What "35 pieces of coverage" becomes once it is reach, sentiment and share of voice, rather than a hit count.

Live feed from monitoring & social APIs

Coverage log

Every placement, weighted into the outcome score

OutletTypeEst. reachSentiment

Share of voice

Versus named competitive set, this window

AoR Content Calendar

Northwind Audio Middle East: always-on content, drafted for review, not posted unread.

Week of 24 August 2026

Draft assist: Tuesday, Instagram Reels

Instagram, Reels captionBehind the counter, behind the console, the sound doesn't stop. New drops landing this week from the Northwind family. Who's tuning in first? #NorthwindAudioME

Generated from the account's brand voice guide and the past six weeks of approved posts, held for review before scheduling, the same as every draft in this calendar.

Press & Influencer Match

Contacts tagged by beat, market and language, matched to a title rather than blasted at a list.

142 contacts tracked

Suggested matches: new Saudi feature launch

Ranked by beat fit and past coverage of comparable titles

Draft pitch: Lovin Saudi

Matched on Saudi social-native, film desk, covered Horizon

Hi Layla, following up from Horizon, we've got another Saudi feature launching next quarter with a similar red-carpet-to-social rollout. Cast is confirmed, embargo lifts [date]. Want first look at the trailer before it's public?

Case Study Generator

The same engine that documents a client win also fixes the agency's own near-invisible public presence.

Generated: case study draft, Horizon × Qamar Studios

Over a three-week window, the agency secured 35+ pieces of coverage across pan-Arab, English-regional, Saudi social-native and Arabic broadcast media, including Al Arabiya, Arab News, Lovin Saudi and MBC's Sabah Al Khair Ya Arab, while producing four cast-led promotional videos in-house and running distribution across YouTube, Instagram, X and Snapchat.

Modelled outcome: an estimated reach in the low millions and a 78% positive-or-neutral sentiment split, concentrated in the seven days around theatrical release, evidence that the earned-social bridge the agency claims is functioning as one integrated motion, not two separate workstreams reported together.

Generated: Q3 point-of-view draft

"Why Saudi entertainment marketing needs a coverage-to-outcome shift." Outline: first, the market (Saudi entertainment growing at 12.8% CAGR against 66 cinemas today and a 350-cinema target); second, why "pieces of coverage" undersells what integrated campaigns actually deliver; third, what an outcome-first measurement standard would look like for the category. Positions the agency as the one naming the standard, not just meeting it.